Career as Corporate Communicator
Almost all the companies has a communication department to ensure uniformity in all the departments of the company. This department is often led by a corporate communicator. The job of the Corporate Communicator is to handle the communication within the department as well as communication with the outside world.
Corporate Communicator work in small scale industries, educational institute, large scale industries, corporate firms, businesses and much more. Their main purpose is to analyse the communication practices and oversee and implement effective communication strategies for the organisation.
These highly skilled individuals have excellent analytical skills, writing ability, creative and critical thinking, leadership skills, team management, organisational skills and obviously they are outstanding communicators. They required to stay up today with the latest evolving trends in consumer behaviour, understanding the psyche of customers etc and use that information to suggest strategies increase the brand awareness of the company.
They are responsible for delivering the organisation's message to the general public and media in a manner that it gains more recognition to the brand. It is an extremely important job in the industry as it leads to broaden company's name and status and stand out among its competitors, depending upon the skills and expertise of the Corporate Communicator.
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Eligibility Criteria
Corporate Communicator's jobs involves meticulous working and knowledge of media industry, media planninf, organisational behvavior, management skills, knowledge and and the ability to handle media in the favor of organisation, leadership qualities, etc. Candidates who want to pursue their career as a Media Planner must fulfil the essential eligiblity criteria mentioned below:
- The candidate must have a bachelor's degree in Mass Communication, English, Public Relations, Corporate Communication, Journalism, Marketing or related fields. A master's degree is preferred.
- Candidates must have a 2-3 years of working experience in the related field.
- The candidate must have a solid understanding of making marketing strategies, consumer behaviour, writing and editing skills and great verbal and written communication skills.
- Communication
- Media Relations
- Crisis Communication
- Stakeholder Engagement
- Public Speaking
- Writing and Content Creation
Types of Job Roles
Corporate Communicators have several roles and responsiblities as a part of their diverse job. It is important for them to handle their job role with utmost precision in order to capture and deliver great results to the comapny/business. Corporate Communicators are responsible for dilevering organisational messages to te media and geenral public to increase brand awareness and brand recognition. This job comes with certain responsiblities which may include,
- Content writing: The Corporate Communicator is expected to write and edit articles in blogs for both and print website including blogs, brochures and newsletters highlighting the organisation.
- Monitoring: Corporate Communicator monitor the social media presence of the organisation, plan strategies accordingly and recommend strategies to improve company image increase brand awareness and brand recognition.
- Resolve Issues: Corporate Communicator resolve any issues arising with the promotional aspect of the organisation in a timely and effective maner in order to reduce the chance of any promotional damage to the company. They also make sure that the promotional and marketing material meets the brand identity of the company.
- Media Management: They are the point of contact with the media industry and public questions and hence plays the key role in organising and coordinating press conferences, meetings and presentations.
Admission
People frequently obtain degrees in communications, public relations, journalism, marketing, or a similar subject in order to work as corporate communicators. You can take the following actions to apply for admission:
- Research Programmes: Look for academic institutions that provide undergraduate or graduate courses in public relations, communication, or similar subjects. To learn more about the curriculum, faculty, and entrance criteria, check out their websites or get in touch with their admissions offices.
- Review the admission requirements for the programme you're interested in applying to. Transcripts from high school or any prior institution, results from standardised tests (such the SAT or ACT), letters of reference, and an essay or personal statement are examples of typical prerequisites.
- Prepare your application papers by gathering all the necessary records, including transcripts, test results, letters of recommendation, and any other paperwork that may be required. Respect the application deadlines, please.
- Write a Strong Personal Statement: Develop a compelling personal statement or essay that demonstrates your enthusiasm for corporate communication, relevant experiences, and career goals in this area.
- Showcase Relevant Experience: Include any past projects or experience in communication or public relations in your application to show your interest in and dedication to the field.
- Create a portfolio of your work, including writing samples, social media campaigns, and any other communication-related projects you've worked on, if appropriate.
- Send your application to the schools or institutions of your choice, then follow up with them. You might wish to check up with the admissions office again after submitting to make sure they have received everything.
- Consider Volunteering or Interning: While not necessary for admission, getting relevant experience via volunteer work or internships in communication or public relations positions can improve your application and provide you useful skills.
Exam
A Corporate Communicator's job inclusive of all theoretical and practical concepts of photography, camera handling, mindful and creative thinking, art of storyteling, leadership skills and much more!
The various subjects taught during the courses leading to Corporate Communicator's jobs are:
- The Mass Media Industry
- Introduction to Marketing Principles & Concepts
- Public Relations
- Marketing Equipment & Tools
- Content Creation, Design and Strategy
- Advertising & Publicity
- Brand Management
- Regulatory Laws, Licenses and Permissions
- Communication & Presentation Skills
- Effective Communication Skills
- Creative Writing
- Financial Management for Marketing and Advertising
- Media Planning and Buying
The subjects enables the students to understand the basic concept and functioning of the Corporate Communicator jobs. They are taught all the relevent subjects and are groomed by imparting practical knowledge. The educators aims towards preparing the students to be industry-ready professionals.
Prep Books
To pursue the job of a Corporate Communicator , the students are required to go through some of the competetive exams. It is important to prepare for the exam properly to secure a seat in the desired course. Candidates must go through as much data as possible to gain knowledge and a thorough understanding of the basic concepts. It is also important to be aware of the current events.
Some of the prep books to prepare for various exams related to Corporate Communicator are mentioned below:
- The Perfect Study Resource for Jamia Millia Islamia by Arihant Publication
- Mass Communication: Principles and Concepts by Seema Hasan
- Handbook of Journalism and Mass Communication by Vir Bala Aggarwal & VS Gupta
- Media Planning & Buying Principles & Practice In The Indian Context - by A. Menon
- The Indian Media Business (English, Paperback, Kohli-Khandekar Vanita)
- The 22 Immutable Laws Of Marketing (English, Paperback, Ries Al)
FAQ's
The foremost benefit is that there is a huge demand for corporate communicators in the market leading to ample amount of opportunities. They are handsomely paid and the field is rewarding in terms of forming beneficial connections.
Essential skills for a Corporate Communicator include strong communication (both written and verbal), media relations, crisis management, stakeholder engagement, strategic thinking, digital and social media proficiency, public speaking, and cross-functional collaboration.
A Corporate Communicator is responsible for managing internal and external communication for a company or organization. They develop and execute communication strategies to enhance the company's reputation, engage with stakeholders, and convey key messages effectively.
