Post Graduate Certificate Programme In Crafting Creative Communication
The Crafting Creative Communication program stands out as an exceptional course designed to meet the ever-changing needs of the advertising, media, and communication industry.
With a commitment to staying at the forefront of industry trends, CCC continually reviews and adapts its pedagogical framework. While building strong foundational knowledge remains a priority, the program encourages students to embrace imaginative thinking and disrupt conventions to generate innovative branding and communication ideas. Hands-on learning experiences are at the core of the program, allowing students to not only absorb essential tools, techniques, processes, and strategies but also actively apply them.
Experiential learning is a key aspect of CCC's approach, ensuring students engage deeply with the curriculum and gain practical insights that prepare them for real-world challenges. Throughout the program, students develop a keen understanding of industry practices and current trends, shaping them into visionary communication professionals.
At the heart of CCC's success is its faculty of industry experts, who bring their extensive experience and expertise to the classroom. Their mentorship empowers students to navigate the intricacies of the industry with confidence and creativity, equipping them for success upon graduation.
Upon completing this transformative program, graduates emerge as versatile and skilled communicators, well-prepared to make a significant impact in diverse communication roles. From conceptualizing captivating advertising campaigns to crafting compelling media content and devising strategic communication plans, CCC alumni are ready to excel in the fast-paced and competitive world of creative communication.
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Specializations
Some specializations include:
1. Advertising and Brand Management: Develop expertise in advertising strategies and brand identity management.
2. Digital Media and Marketing: Leverage digital platforms for effective communication and marketing.
3. Public Relations and Corporate Communication: Craft compelling PR campaigns and manage corporate communication.
4. Media Production and Content Creation: Hone media production and content creation skills for various formats.
5. Creative Copywriting and Content Strategy: Master creative writing and content strategy for marketing.
6. Market Research and Consumer Insights: Understand consumer behavior and conduct market research.
7. Visual Communication and Graphic Design: Learn visual communication principles and graphic design.
8. Digital Analytics and Performance Measurement: Use data analytics to measure digital campaign performance.
9. Event Management and Experiential Marketing: Plan and execute successful events and experiential campaigns.
10. Social Impact and CSR Communication: Focus on communication for social impa...
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Colleges Offering Post Graduate Certificate Programme In Crafting Creative Communication
Eligibility Criteria
The eligibility criteria for the Post Graduate Certificate Programme in Crafting Creative Communication are as follows:
- Educational Qualification: Candidates must have a Bachelor's degree or its equivalent from a recognized university or educational institution.
- Minimum Marks: Applicants need to meet a minimum percentage or grade requirement for their Bachelor's degree which is usually 60%
- Field of Study: While applicants from diverse academic backgrounds can apply, those with degrees in advertising, media, communication, marketing, fine arts, or related fields may be given preference.
- Work Experience (if required): Some specializations or programs may necessitate relevant work experience, with a minimum number of years specified in certain cases.
- Entrance Exam or Portfolio Submission: Certain institutes or programs may mandate candidates to take an entrance exam o...
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- Creativity
- Copywriting
- Communication Skills
- Media Proficiency
- Market Research
- Time Management
Scope
The scope of the Post Graduate Certificate Programme in Crafting Creative Communication encompasses the following key areas:
- Advertising Industry: Understanding the dynamics of the advertising industry, including consumer behavior, market trends, and brand positioning.
- Media Landscape: Exploring various media platforms and learning how to craft effective communication across digital, print, television, and other channels.
- Communication Strategies: Developing skills in devising comprehensive communication strategies to reach target audiences and achieve communication goals.
- Branding and Identity: Learning the art of brand development, brand identity creation, and brand management in a competitive market.
- Creative Thinking: Cultivating imaginative and disruptive thinking to generate innovative ideas for communication and branding initiatives. ...
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Syllabus
- General Subjects Taught
- Idea Generation Techniques
- Storytelling
- Copywriting
- Writing Creative Briefs
- Tool Learning (Adobe Photoshop, Illustrator, InDesign, Premiere Pro, and Aftereffects)
- Film-Making
- Animation & Stop Motion
- Art Direction
- Digital Advertising
- Advertising Management
FAQ's
Graduates of the program have diverse career opportunities in the advertising, media, communication, marketing, and public relations industries. They can work as creative directors, brand managers, copywriters, social media strategists, media planners, and more.
While applicants from various academic backgrounds may apply, a Bachelor's degree or its equivalent from a recognized university is generally required. Some specializations or programs may have specific prerequisites, and relevant work experience can be an advantage.
