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BMM - Bachelor of Mass Media

Average Duration
3 Years
Average Fees
Average Salary

BMM, or Bachelor of Mass Media, is one of the most popular post-secondary degrees. BMM is a three-year undergraduate course that encompasses the study of numerous communication channels such as newspapers, television, radio, and the Internet. It is a popular course among young people who are interested in media and want to be informed about what is going on in the world. Because the media is one of India's strongest economic foundations, candidates have a wide choice of career opportunities. In this course, candidates will learn about the topics both theoretically and practically.

Media is currently a viable career option for Indian youngsters, and a BMM degree provides applicants with a diverse range of professional prospects. The BMM course syllabus equips students with the abilities they need to excel in the media industry, including technical skills, research aptitude, oral skills, and presenting skills. Candidates may find themselves generating segments, draughts, shows, and jingles across various modes of communication while still earning a hefty compensation. Candidates can also choose specialisations such as journalism, advertising, or public relations.


Journalism is generally regarded as an area of study and a vocation, and it provides a number of career pathways that lead to almost every business. According to research, over 97% of persons in the media field have a high degree of digital literacy, tenacity, logical thinking, attention to detail, and investigative talents. This career is ideal for those who want to create noteworthy stories, deliver news segments, or create material for television and online media.


In addition to traditional lecture-based training, the BMM courses aim to provide students with technical, written, and editorial components. The BMM syllabus provides in-depth concept understanding. Because the media is one of society's most powerful foundations, BMM offers a wide range of career opportunities. Candidates with a good scope in Mass Communication should have communication, creativity, analytical, and problem-solving skills.


Those who study BMM can work as journalists for various news organisations or media organisations, or as authors.  Advanced training like an MA in Public Communications and Media, a Master's of Journalism or other courses may also be sought by individuals. Applicants can be employed for posts in the field, offices, studios and so on. Candidates with experience and in a variety of capacities can be engaged as news analysts, social media managers, and anchormen.

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The Bachelor of Media (B.M.) programme sometimes includes specialisations or focuses that allow students to narrow their study within the wide topic of media. While the available specialisations may differ based on the school that offers the degree, the following are some frequent specialisations within the B.M. programme:


Journalism focuses on improving abilities in news reporting, investigative journalism, feature writing, broadcast journalism, or multimedia storytelling. Students study about ethics, news writing, interviewing tactics, newsroom management, and many forms of reporting.


  • Broadcast Media: This concentration focuses on television and radio production abilities such as scriptwriting, video editing, camera operation, sound design, producing, and directing. Students study about broadcast media technology and acquire hands-on experience in studio production or field reporting. Specialising in digital media involves the creation and administration of online material, such as website design, social media strategy, digital storytelling, and interactive media production. Digital marketing, user experience design, content management systems, and developing digital technologies are among the topics covered by students.


  • Advertising and Public Relations: Students will learn about branding, campaign creation, strategic communication,...

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Colleges Offering BMM - Bachelor of Mass Media

Eligibility Criteria

The qualifying requirements for the Bachelor of Media (B.M.) programme may differ based on the school that awards the degree. However, the following are some general qualifying requirements for the B.M. programme:


  • Academic Requirements: Candidates are normally needed to fulfil the institution's minimal academic performance standards. This might include a minimum percentage or grade point average (GPA) in their qualifying tests, such as high school or equivalent.
  • English Proficiency: Because the B.M. programme is mostly conducted in English, proficiency in the English language is frequently necessary. Institutions may require non-native English speakers to demonstrate their English language abilities using standardised examinations such as TOEFL (Test of English as a Foreign Language) or IELTS (International English Language Testing System).
  • Entrance Exams: Some colleges may have ...

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Skills required for BMM - Bachelor of Mass Media Course
  • Media Production Skills
  • Communication
  • Attention to Detail
  • Analytical Skills
  • Journalism Skills
  • Advertising and Marketing Skills
  • Digital and Social Media Skills
  • Media Research and Analysis


The Bachelor of Media (B.M.) degree provides graduates with a wide range of employment prospects and scope in the field of media. Here are some possible career paths for B.M. graduates:


  • Journalism: Journalism graduates can work as reporters, news anchors, editors, or correspondents for print, broadcast, or internet media sources. Politics, business, sports, entertainment, and investigative journalism are just some of the areas they can cover.
  • Broadcasting: Bachelor of Music graduates can work in television or radio broadcasting, hosting shows, creating material, or working behind the scenes in production, editing, or direction. They can work in news, documentaries, entertainment, or sports broadcasting.
  • Advertising and Public Relations: After graduation, graduates can work in advertising and public relations companies, marketing departments, or communication firms. They may produce a...

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  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • Effective Communication Skills
  • Introduction to Sociology
  • Introduction to Mass Media
  • Introduction to Computers
  • Media and Society


Are internships part of the BMM curriculum?

Many BMM programs incorporate internships as a part of their curriculum. Internships provide students with practical experience in real-world media settings, helping them apply classroom knowledge to professional contexts and build industry connections.

What career opportunities are available to BMM graduates?

BMM graduates can pursue careers in journalism, advertising, public relations, media production, content creation, digital marketing, social media management, event management, corporate communication, and more. The media industry offers a wide range of job opportunities.

Is a BMM degree only for those who want to be journalists?

No, a BMM degree opens up various career paths beyond journalism. While journalism is one potential career option, graduates can also explore roles in advertising agencies, public relations firms, media production houses, content creation companies, corporate communication departments, and more.

What is the difference between BMM and other media-related degrees?

BMM programs are focused on providing a broad understanding of mass media and communication as a whole. Other media-related degrees like journalism or communication studies may have a narrower focus on specific aspects of the media landscape.